About us

Rods, Reels and Heels – Where Fishing Meets Fashion and Fun in the Florida Keys

Welcome to Rods, Reels and Heels, the ultimate destination for women who love fishing, fashion, and the salty thrill of the Florida Keys! Whether you’re casting lines offshore, strolling the marina, or just embracing the island lifestyle, we’ve got you covered with high-end apparel, stylish souvenirs, and gear that blends adventure with fun.

At Rods, Reels and Heels, we believe that fishing isn’t just for the guys—it’s a passion, a lifestyle, and an art that women master just as fiercely. Our carefully curated collections celebrate strong, confident, and stylish anglers, proving you can reel in the big one and look fabulous doing it.

Located in the heart of the Florida Keys, our shop is inspired by sun-soaked days, endless ocean horizons, and the fearless women who make waves—both on the water and in life. Whether you’re shopping for the perfect coastal-chic outfit, a souvenir that speaks to your salty soul, or fishing gear with a feminine twist, you’ll find it all here.

Get hooked on style. Reel in the adventure.